The first step is to analyze your competition and evaluate your competitor’s backlink profile. Before you start building any links, look at how your site contrasts against the competition - you can use tools Google Search Console, Ahrefs, or Moz.
Look at which domains link to your site the most, as well as which pages earn the most links. Now investigate if these are sites where you can acquire links from, or if they already link to you, if you can acquire more.
It’s important to analyze your competitor’s backlink profile in order to access where you stand in comparison to them.
Backlinks, also known as inbound links or incoming links, are links from other websites that point to a specific page on your website. Building high-quality backlinks from reputable and relevant websites are an integral part of any successful off-page SEO strategy. Link building can improve a website's search engine rankings by increasing the number and quality of inbound links and driving traffic to the site. Inbound links can indicate to search engines that other websites consider the linked-to site's content to be valuable or contextually relevant. The theory is that the more high-quality backlinks a website has, the more likely it is to rank well in search engine results. In addition, inbound links can increase referral traffic or visitors to your website who may not have found your site otherwise.
In short no, link building is a single strategy used in off-page SEO in conjunction with keyword research, digital marketing, social media marketing, online reputation management, content strategy, and local citations. The goal is to help search engines see your website as more trustworthy and authoritative.
Link-building techniques should always be a strategic tactic of a comprehensive SEO campaign, in combination with on-page and technical SEO that is relevant to your business. We always caution and recommend you follow search engine best practices. It's easy to violate Google's backlink policy if you aren't careful.
Beware of SEO link builders who promise quick results. Link building is a special skill set and is a difficult, costly, and time-consuming task. That’s why many companies and agencies choose to hire vetted SEO experts to outsource their link-building tasks instead of doing it in-house. A Vettted SEO expert has been through an extensive vetting process, is experienced, and understands link building takes time and quality links matter over quantity. Above all these links have to be contextually relevant and ethical. Ethical link-building is critical to any SEO strategy. Vettted only works with ethical link-building services: Ethical link builders use legitimate and honest SEO techniques to boost your website's ranking and find links relevant to your business.
Legitimate backlinking is an art as much as a science. Cutting corners by employing blackhat techniques is a big no-no and can get you penalized by search engines. That’s why crafting the right backlinks is often the job of a specialist SEO link builder.
Every Vettted backlink SEO expert is certified and has a relevant portfolio: You have no need to worry about scammers, spammers, or unqualified people handling your SEO strategy. When you hire SEO experts through vetted you are assured that each provider has years of experience and the skills to match your business.
If you need personalized support you can book 1-on-1 calls with an SEO expert to tailor the right SEO solutions for your business goals.
We have worked tirelessly to make the hiring process simple and work hard to improve your experience every day. There are two ways to hire an off-page SEO professional.
Your SEO expert will want to understand your business better once you order an SEO service so they can provide suitable backlinks and services for your business. It is important that expectations and timelines are aligned. Communication is key: Transparent communication with your SEO expert and backlink provider is essential. Share with them your short and long-term goals and any history of your website that might be relevant.
You need to provide them with the following information.
Monitoring progress is important on your campaign dashboard you will see the metrics that matter most. It is also important that you keep track of any links you lost and gained - this can be achieved using tools like Ahrefs or Moz.
If all the tech jargon doesn't make sense book a 1-on-1 call with your professional, it is important that you understand what metrics to follow, and how and where to see progress. This includes your social media accounts, online review sites (i.e. Yelp and Google Maps), and other platforms where your business may be mentioned.