FAQ: Google Ads Management

What are Google Ads Management Services?

Google Ads Management Services allow you to plan, manage and execute your Google Ads marketing campaigns.

The aim of Google Ads Management Services is to improve your website’s conversion rate - or click-through rate (CTR) - so that you can attract website traffic and boost sales.

Marketing experts who provide Google Ads Management services optimize your Google Ads campaigns to target the specific metrics and the KPIs you’re looking to improve.

As part of a Google Ads Management service package, expert digital marketers will:

Set up a Google Ads (or Bing) PPC campaign based on your business goals, such as increased traffic, lead generation, or improvement of your CTR or landing sales.
Identify the right keywords to target to ensure success and maximise your marketing ROI.
Optimize your target audience to attract leads that will convert.
Create engaging copy that sells your business and its services.
Analyze the results of campaigns and advise on the next steps to continue your Google Ads journey.

Why are Google Ads Management Services important

Google Ads is an incredibly lucrative marketing channel for businesses.
96% of marketers invest in search ads.
By 2024, PPC advertising will make up 65.1% of global advertising expenditure.
Google Ads earns businesses $2 in revenue for every $1 spent.
One of our PPC experts was able to increase the leads for a credit repair company by 243%.

What to look for in Google Ads Management Services?

Here are three things you should consider when selecting your digital marketer:

Their track record: The best marketers have a history of getting great results. Marketers listed on Vettted will often publish case studies of some of their past successes. Look out for a track record in targeting the KPIs you want to achieve.
Experience in your sector: Marketers who understand your industry and business model will be able to get results faster. Use Vettted’s case studies to help you find the right fit for you. You could always conduct a brief interview to get a better handle on the work they’ve done in your field before sealing the deal.
Their familiarity with Google Ads and analytics tools: What sets apart great PPC experts from average ones is their ability to analyze the results of previous campaigns and iteratively improve them. This means that a Google Ads manager will have to be skilled at using data to improve outcomes and increase ROI.

What are the advantages of hiring Vettted?

On platforms like Fiverr or Upwork, you run the risk of hiring inexperienced and low-quality marketers. There are lots of fakers out there, promising quick fixes and easy solutions.

By using Vettted you can avoid the bad freelancers and consultants. Our website provides a list of experts and background information so you can find the Google Ads Management service that is right for you and your business.

We thoroughly background check our marketing and SEO experts. You can rest assured you’re getting the real deal.

What are some tips on hiring the right Google Management Services for your business?

Hire based on results and a track record. Qualified, experienced experts will get you results fast. Ask to see a service provider’s case studies and portfolio before you make a hiring decision.
Use Vettted to simplify the process: Our experts offer high-quality productized services. Hiring through our platform means you’re getting the very best Google Management services with no surprises, added fees or upsells.

What information do I need to provide to my Google Ads manager?

Your goals and target KPIs: discuss these with prospective Google Ads manager before you hire one so they understand what you are looking to achieve with your Google Ads campaign.
Access to your Google Ads dashboard. Once you’ve made a decision on the marketer you want to employ, they will need access to your campaign dashboard so they can get to work.

What do I need to do to get started purchasing Google Ads Management Services?

Vettted simplifies the process of finding a digital marketing expert to manage your Google Ads campaign.

All you’ll need to do is head over to our website and search for Google Ads Management Services.

We are always ready to discuss your requirements and our handy sign up page means you can find a marketer who’s right for your business in a few easy clicks.

Vasco Monteiro

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