Frequently Asked Questions

Why Hire SEO Experts From Vettted?

Beware of SEO link builders who promise quick results. Link building is a special skill set and is a difficult, costly, and time-consuming task. That’s why many companies and agencies choose to hire Vettted SEO experts to outsource their link-building tasks instead of doing it in-house.

1. Extensive Vetting Process

A Vettted SEO expert has been through an extensive vetting process, is experienced, and understands link building takes time and quality links matter over quantity.

2. Only Ethical SEO Providers

Above all, these links have to be contextually relevant and ethical. Ethical link-building is critical to any SEO strategy. Vettted only works with ethical link-building services: Ethical link builders use legitimate and honest SEO techniques to boost your website's ranking and find links relevant to your business.

Legitimate backlinking is an art as much as a science. Cutting corners by employing blackhat techniques is a big no-no and can get you penalized by search engines. That’s why crafting the right backlinks is often the job of a specialist SEO link builder.

3. Verified Experience

Every Vettted backlink SEO expert is certified and has a relevant portfolio: You have no need to worry about scammers, spammers, or unqualified people handling your SEO strategy. When you hire SEO experts through Vettted you are assured that each provider has years of experience and the skills to match your business.

If you need personalized support you can book 1-on-1 calls with an SEO expert to tailor the right SEO solutions for your business goals.

How Do I Hire an Off-Page Optimization Expert on Vettted?

We have worked tirelessly to make the hiring process simple and work hard to improve your experience every day. There are two ways to hire an off-page SEO professional.

Login to your account
Click on the profile of the SEO consultant
Read about the service and determine if it meets your SEO goals
Pay attention to guidelines and restrictions
Choose the package that suits your needs: Standard, Advanced, Premium
Checkout and you will receive a confirmation

What Information Do I Need To Provide?

Your SEO expert will want to understand your business better once you order an SEO service so they can provide suitable backlinks and services for your business. It is important that expectations and timelines are aligned. Communication is key: Transparent communication with your SEO expert and backlink provider is essential. Share with them your short and long-term goals and any history of your website that might be relevant.

You need to provide them with the following information:

Your website address.
A brief explanation of your business and the industry you work in.
The keywords and topics you want to rank for.
The pages you want to prioritize.
Information about your customer base and why they choose to use your product or service.
A clear outline of your current marketing and SEO strategies. This will help your SEO specialist better understand the things you’ve already tried to drive traffic to your site.

How Can I Monitor and Manage My Orders?

https://vettted.com/campaigns

Monitoring progress is important on your campaign dashboard you will see the metrics that matter most. It is also important that you keep track of any links you lost and gained - this can be achieved using tools like Ahrefs or Moz.

If all the tech jargon doesn't make sense book a 1-on-1 call with your professional, it is important that you understand what metrics to follow, and how and where to see progress. This includes your social media accounts, online review sites (i.e. Yelp and Google Maps), and other platforms where your business may be mentioned.

What Are the Benefits of Backlinks?

Backlinks, also known as inbound links or incoming links, are links from other websites that point to a specific page on your website. According to Backlinko, building high-quality backlinks from reputable and relevant websites are an integral part of any successful off-page SEO strategy.

Link building can improve a website's search engine rankings by increasing the number and quality of inbound links and driving traffic to the site. Inbound links can indicate to search engines that other websites consider the linked-to site's content to be valuable or contextually relevant. The theory is that the more high-quality backlinks a website has, the more likely it is to rank well in search engine results. In addition, inbound links can increase referral traffic or visitors to your website who may not have found your site otherwise.

What Is Off-Page SEO in a Nutshell?

In a nutshell, off-page SEO is all about earning "votes of confidence" for your website from the rest of the internet, outside your own content. Unlike on-page SEO where you directly control the elements, off-page relies on building reputation and trust through various tactics.

The classic example is backlinks. According to Search Engine Journal, websites linking to yours act like recommendations, telling search engines your content is valuable. But it's wider than just links! Social media engagement, brand mentions, and accurate business listings all contribute to your online authority. Imagine creating a positive buzz about your website; off-page SEO helps achieve that, ultimately influencing your search engine ranking and getting you seen by more people.

What Is the Difference Between Off-Page SEO and On-Page SEO?

The key difference between off-page and on-page SEO boils down to where you focus your optimization efforts: inside or outside your website.

Off-page SEO focuses on external factors that influence your website's authority and reputation. This involves building backlinks (links from other websites to yours), getting mentioned in relevant articles and online discussions, and establishing a strong social media presence. Think of it as building trust and credibility for your website in the wider online community.

On-page SEO, on the other hand, is all about optimizing your website's internal elements to be relevant, informative, and user-friendly. This includes crafting high-quality content, using relevant keywords, optimizing page titles and meta descriptions, and ensuring a smooth website structure. Essentially, you're making your website a great destination for search engines and users alike.

How Do I Use Backlinks for SEO?

Backlinks are crucial for SEO as they act as votes of confidence from other websites, signaling to search engines that your content is valuable and authoritative. SEMRush says to effectively utilize backlinks for SEO, start by creating high-quality, relevant content that others in your industry will want to link to. Reach out to relevant websites, blogs, and influencers to request backlinks to your content.

Additionally, consider guest posting on other sites within your niche to earn backlinks organically. Monitor your backlink profile regularly using tools like Google Search Console or third-party SEO tools to ensure you're gaining quality backlinks from reputable sources. Experts like Neil Patel say the quality and relevance of backlinks matter more than the quantity, so focus on earning backlinks from authoritative sites in your field.

How Can You Check if a Backlink Is Spammy?

Identifying spammy backlinks requires a keen eye for quality and relevance. Several indicators can signal potential spam: first, consider the source's authority and credibility; if it's from a low-quality or irrelevant site, it might be suspect.

Second, examine the anchor text. Overly optimized or irrelevant keywords could be a red flag.

Additionally, assess the context surrounding the link; if it seems out of place or forced, it's likely spam.

Lastly, quantity matters: an excessive number of backlinks from the same domain or sudden spikes in link volume can indicate manipulative tactics. Vigilance and scrutiny are essential to maintain a healthy backlink profile and avoid manual or algorithmic penalties from search engines.

What Are Foundation Backlinks and How Do They Help SEO?

Foundation backlinks, also known as foundational or core backlinks, are fundamental links that serve as the base of a website's link profile. These links typically come from authoritative and trusted sources such as industry-specific websites, and reputable blogs.

Foundation backlinks play a crucial role in SEO by providing a strong groundwork for a website's overall link profile. They help establish credibility and authority in the eyes of search engines, which can lead to improved rankings and visibility.

Additionally, foundation backlinks contribute to a website's overall domain authority, which is a key factor in search engine algorithms. By building a solid foundation of quality backlinks, websites can enhance their SEO efforts and increase their chances of ranking higher in search engine results pages (SERPs).

Will Buying Backlinks Get My Site Penalized by Google?

Certainly, while it's true that purchasing backlinks carries inherent risks, some argue that it can be relatively low-risk if done carefully. With strategic planning and meticulous selection of reputable sources, some websites have managed to buy backlinks without facing immediate penalties from Google.

Additionally, the landscape of digital marketing has evolved, with many bloggers and influencers now requiring payment for link placements as a survey from Zig Marketing shows. This shift in the industry has normalized the practice to some extent, with both parties benefiting from the transaction. However, it's essential to approach buying backlinks cautiously and ensure transparency to avoid potential penalties from search engines.

Can You Grow Your Site’s Traffic Without Link Building As Some Bloggers Recommend?

While it's possible to grow your site's traffic without building links, SEMRush points out that link building plays a crucial role in accelerating traffic growth because it is one of the most important factors in Google’s algorithm. Backlinks serve as endorsements from other websites, signaling to search engines that your site is reputable and authoritative. As a result, sites with a robust backlink profile often experience faster growth in search engine rankings and organic traffic compared to those without.

By actively acquiring high-quality backlinks from authoritative sources within your niche, you can enhance your site's visibility, attract more visitors, and ultimately grow your online presence more rapidly. While other strategies such as content creation and social media engagement are valuable, link building remains a cornerstone of SEO and is typically associated with faster and more significant traffic growth for websites.

How Can I Get Local SEO Citations for My Website?

To acquire local SEO citations for your website, start by ensuring your business is listed accurately on major online directories such as Google My Business, Yelp, Bing Places, and Yahoo Local. Consistency is key, so make sure your business name, address, and phone number (NAP) are identical across all platforms.

Additionally, seek out niche-specific directories relevant to your industry or location and submit your business information. Partnering with local organizations, sponsoring events, or participating in community activities can also lead to citations from local news sites or event listings.

Eoin Dixon-murphy

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