Off-Page SEO

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SEO project for a plastic surgery clinic in Miami

I've been freelancing on Upwork since 2013

Freelancer at Upwork

On-Page SEO

project

Marketing Director | iK Tech Solutions

Founder | BlueBall Marketing Digital

With three years of experience in agencies, where I had contact with the most variety of clients, areas and tasks I am able to deliver a campaign that will improve your goals. From the proposal to the report, I'll develop all the necessary steps and optimizations. 

Social Media Advertising 

Content production and assistant production in the TV program Boa Cama Boa Mesa - SIC Notícias / Expresso

Content Production & Copywriting

Communication strategies | Communication strategies | Social media manager | Media relations | Copywriting

Marketing and Communication Consultant

Media Relations | Copywriting | Communication strategies internal and external | Events planning and coordination

Corporate Communications Technician at NOS SGSP

Boutique Tech Consulting Firm Executive Summary

Z2 Executive Summary

Create tourism campaigns digital and offline
Write articles about travels 
Release a daily newsletter about travel and international business in Europe

Communication and Marketing Portuguese Embassy

Responsible for the Latin America Market
Create business relations with universities and companies around the world
Create online events and manage the platform of the company

 Sales and Business Development

Research and content producer
Create articles for the online and print edition

Journalist and content producer in Jornal de Notícias

Create content for the instagram, facebook, linkedin and pinterest
Schedule posts for all the social accounts
Write articles for the website

Social Media Content Producer

Write articles
Prepare press conferences
Interview artists and video edition 
Social Media Manager of the event

Journalist in Dream Music Fest

+10 years of experience in creating ATL and BTL creative communication solutions for brands such as Lexus, Hyundai, Radio Popular, Grupo Solverde, O Boticário and many others.

Creative Copywriter

Writing SEO optimized articles for Honda's brand blog.

SEO Copywriter for Honda Blog

Operation Manager (Short-term renting - 10 listings)
- handling the customers services (general info,
issues...)
- coordinating the cleaning teams' calendar
- managing the channel manager
- in charge of the hiring process


Operation manager

I currently lead the Marketing Department of a Digital Marketig Agency. 

Social Media Manager @ Marketing Agency

Developer in a scrum team, in the main research center for Computer Science and Engineering in Portugal.

INOV - Software Engineer

Updating and creating social media content
Responding to all messages and email 


Social media manager

I will rank any local business in any language 
in 3 months 

Local SEO in any language

Top-notch, professional, high quality & pixel perfect website design only

You will get
Top-notch, fully custom, and eye-catching website design.
High quality, rich and pixel-perfect website design as per the 2022 trend.
Desktop and Mobile version designed.
Source file Sketch, Figma, Adobe XD or PSD

Example: https://proleadsmachine.com

Website design

• Worked with performance developing, launching, and monitoring Google Ads and Facebook Ads campaigns.
• Monitored campaign effectiveness.
• Created English and Portuguese copy to promote client's services or products.
• Created detailed performance reports for clients (Portuguese, English, Spanish).

Paid Search Specialist | PPC Manager Freelancer

• Interface with clients from a range of industries to identify business requirements and determine objective of campaign. 
• Design ads and content aligned to brand strategy and monitor customer engagement using a variety of analytic tools.

CEO / Paid Search Specialist (PPC Manager) at HeadFrame Visuals

• Social Media Management
• Interface with clients from a range of industries to identify business requirements and determine objective of campaign. 
• Design ads and content aligned to brand strategy and monitor customer engagement using a variety of analytic tools.

 PPC Manager | Social Media Manager | Digital Marketing Consultant Freelancer

• Worked in the performance team in the development, launching, and monitoring of campaigns for Google Ads and Facebook. 
• Monitored campaign effectiveness through the company’s content management system. 
• Created English copy to promote firm’s services to international clients
• Worked side by side with the content team to create efficient Facebook Ads campaigns
• Created detailed performance reports for clients

PPC Manager at Stannah

• Owned responsibility for the success of the blog and social media platforms for Coveted Magazine – a publication focused on luxury interior design. 
• Edited marketing videos and facilitated their production.

Social Media Manager & Video

• Wrote articles for interior design blogs in English and Spanish
• Managed blogs, bloggers and social media related to interior design 
• Data collection and reporting - Google Analytics

Digital Marketing Specialist at Covet Group 

• Data Collection
• Public tender applications
• Develop work with political parties during elections
• Market research

Digital Marketing Specialist 

4x case studies of client results: https://sendonomics.com/results/

Case studies

I am a web analytics tracking expert who can track every event on the website and send the event data to various marketing tools GA, GA4, FB, tiktok, Twitter, LinkedIn, etc.

GTM, GA, GA4 Expert

I created social graphics and branding for Sweety Guy on Instagram 

Social media manager 

I worked for my last client as a local seo expert, I ranked his website and GMB in top 3 packs in 3 months.

Local SEO expert

Writing blog posts to compete in SEO ranking.
Increase traffic and drive sales thanks to web-ready writing skills!

SEO Content Writer

Create creative Online and offline campaigns;
Social media posts
Video screenplays for video campaigns 
Landing Pages 
IUX writing for websites 
Project Management 


Copywriter and Content Manager 

Design and creation of content for Social Networks.
Propose innovative ideas that boost the image of companies.
Creation of scripts for audiovisual content.
Creation of strategies for brands.

Content Creator

Create my own project and brand was the most challeging and amazing experience with I worked and I will put the  same effort and passion into your business. 

AF Design & Marketing Digital 

Curriculum Vitae

Mr. Michael McDonald - is the CEO & Owner of FitFarmUSA & FitnessOneFormulas.

The client wanted to get the 5 Pages of Sales Funnel Copy & Sales Funnel Design for his weight loss product "All Night Keto," & he was looking for a DFY solution where he doesn't have to hire a different freelancer for (sales copy, audience research, graphics funnel design, etc.) to get his project done.

The client contacted me through a freelancing site, and after discussing this project, he decided to move forward. He just wanted to get the one-stop solution where he supplied his ideas and get all parts of a funnel done & this is what I did in this project.

I have helped the client with :

• Market & competitor research
• Written the sales copy for five pages of the weight loss supplement funnel
• Arranged all the graphics & images for the funnel design
• Written total 10 email for the client for different part of the funnel
• Designed the complete 5 pages sales funnel in ClickFunnels
• Setup all technical integrations & email automations

The client was really happy with the final results and even gave me a few references for new projects.

5 - Pages of Sales Funnel Copy for “All Night Keto” WeightLoss Supplement

Recently, I have worked on off-page SEO tasks for the (solwiser.com) project. I have built many high-authority backlinks for this site. I started work on this project on 10 Dec Month 2022 to 11 March 2022 You can see the traffic on this website has been increased, also domain authority has increased as well.

𝐈𝐧 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟏 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐰𝐚𝐬 - 𝟏𝟑𝟒𝟕/𝐦𝐨𝐧𝐭𝐡
11 March 𝟐𝟎𝟐𝟐 - 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐢𝐬 - 𝟒𝐊/ 𝐌𝐨𝐧𝐭𝐡

You can see within just two months traffic has been increased by 196%.

Building High Quality Backlinks

13 SEO Articles for UCI (União de Créditos Imobiliários) blog about housing credit, with simple and human communication with purpose for sharing knowledge, clarify doubts, and prepare future home buyers in the best possible way.

UCI Blog

Santa Madalena Dental Clinic - Belonging to the Marketing and Communication department, I developed the Marketing plan, Email-Marketing with automation, Facebook & Instagram Ads, Google Ads, Website SEO, etc.

Marketing Manager

Virtuleap enables embodied brain training. Our upcoming "Enhance" VR app offers a daily cognitive workout of short, intense and fun games scientifically designed to help increase attention and concentration levels. We also seek to engage directly with clinical organizations regarding the application of our tech for cognitive decline and as a potential new source for "digital markers" for indicating the early detection of conditions such as Alzheimer's and Dementia.

Virtuleap

Responsible for setting the tone and direction of Al Aan TV, an Arabic TV station, located in Dubai

Content Manager

Currently leading the creation of creative content for a healthtech unicorn, Thrivelab Co. 

Creative Content Lead

I was helping a Yoga studio get back on its feet after the pandemic. 

Executive Assistant & Social Media Management

The brand The Room Antwerp contacted me in order to be in charge of everything about their email marketing. Strategy, automation, and campaigns.

Here is an example of what I've done for them. The copy, the design, and everything have been done by me.

This is the Abandoned cart. I show the results for the past 30 days. Nothing has been optimized. Yet, the results are really good.

Click on the link to open and see the emails in better quality.

https://www.figma.com/file/kG5X15KCnrMnjd4cI62olK/Proven-work---Sancus-Sancus---Romain-W.?node-id=0%3A1

Fashion brand: Abandoned cart 7.76/Recipient | 79% open rate

Making a totally new Brand successful. From zero to hero.

General marketing and copywriting

Decodingweb.dev (DWD) is a new, but interesting educational project. My focus was more on the on-page SEO and web performance (including core web vitals). 

I've worked on preparing the content calendar as well as locking the performance score to ~97 based Google's Page Speed Insight.

Technical SEO and web performance

Acquisition manager in automotive industry

Business development manager

Social Media Manager

From start to finish: Concept; Illustration; Animation; Direction; Sound Design

Heineken Helath & Safety Marketing Video

•Designedthevisualidentityforourevents •Managedcommunicationonoursocialnetworks •Promotedoureventsandservicesthroughcreativecopywriting

Community Manager - ESN HEC 

Video maker

Design all parts of the journey a client takes. From first contact to sale/conversion.

Digital Marketing Manager

Branding and social media strategy for small businesses and clients.

Social Media Branding

We have changed the website to a new website builder that is better for e-mail-marketing. (Thrive Themes) Then we have setup a new e-mail-marketing tool (ActiveCampaign) and have connected to different forms on the website (newsletter, workshop, coaching,...) Also we have make some salespages for facebook advertising.

E-Mail-Marketing & Website Relaunch

Operations Lead

I was also the social creative and content lead for Tesco Ireland.

Social Creative Lead

We build an shop for a pet supply company. First step was finding to define the target group of people who are willing to buy from a at this point unknown brand. In the next step we created the Content with the focus on creating emotions in our target group. 

Performance Marketing for an pet supply store

helping an online pharmacy to build product line and descriptions to be found on SERP

Head Of Marketing @ Isabel Martins, U. LDA

Website design and SEO services for a  company providing virtual assistant services to Real-Estate professionals in the US.

Virtual Assistants for Real Estate Professionals 

Happy Mammoth is your #1 destination for science-backed health information presented in a way that is fun, easily understood and lighthearted. Our main goal is to make individuals aware of the importance of gut and hormonal health using science and research as the backbone of our content.

Achievements:
- Increased organic traffic to our blog by 2.5x in 3 months.
- Lowered exit rates in high performing blog posts by 15%.
- Improved conversion rates and almost doubled the revenue generated by our blogs.

Content Marketer

Sales increase with AI technology for various ecommerce stores.

Facebook ads with AI

Search Engine Optimization for a consulting website.

SEO for consulting website

Social media management for a Portuguese luxury furniture store Malabar

Promo activities
Oversee and develop marketing campaigns
Writing and proofreading copy 
Organise events 
Coordinate international marketing
Managing campaings on social media 

Marketing assistant 

Crafting the brand design for Cangoo Cargo bikes.

Cangoo bikes brand identity design (freelance brand designer)

Managing social media accounts. Including strategy, content creation, copywriting and community management.

Freelance Social media manager

I am managing instagram page about movies and taking advertisement

Social website manager 

https://lepetitjournal.com/dublin is the website for french expatriates in Ireland. All you want to know about Ireland in French !
Project was to increase ranking of the website on selected keywords

SEO Specialist

https://docs.google.com/document/d/1ck9UbeYWsmzLV_Ojr99S9qch396xsvmfQRf5NuzhaAM/edit#heading=h.asakni6kdxnv

References as a German Copywriter

I am the person behind IxDF social media channels. After a while without a SM, me and my partner jumped into the team and were able to bring more than 20k dollars per month organically.

Social Media Unicorn at Interaction Design Foundation

- Leading PR team in 10 European Markets for ZALANDO - Europe's leading fashion and lifestyle e-commerce platform
- Working on global (eg. MTV EMA x Zalando, market launches) and local projects (eg. local campaigns, local PR events and media partnerships)
- Working on company's most strategic projects - eg.  new markets launches
- Building and implementing detailed communication (PR, IM, Socials) strategies that drive business 
- Securing brands' image 
- Managing talents, celebrities and influencers
- Handling media relations and press office
- Organising creative shoots, PR events and meetings, media partnerships
- Delivering press releases, media alerts, product pushes
- Managing local agencies



PR Team Lead  @Zalando

- Responsible for PR and Influencer Marketing strategies for brands such as MIU MIU, CHLOE, CALVIN KLEIN, BALENCIAGA, BOTTEGA VENETA, RIMMEL, BOURJOIS, ADIDAS, MAX FACTOR, SALLY HANSEN.
- STRATEGY: building, implementing and reporting a 360° external communication strategy in consistency with the international brand communication strategy, local business strategy and consumer insights for Poland and 6 EE markets,
- BUDGET: planing and managing PR budgets for 8 brands (eg. Rimmel, Chloe, Miu Miu, Bourjois), 
- PR CAMPAIGNS: implementing integrated communication campaigns on major product launches and brand events,
- NEW BRANDS: successfully launching new brands on Polish market (eg. Miu Miu), 
- MEDIA RELATIONS: building a media-mapping to identify the relevant role-players for the brand, building and maintaining strong relationships with media, influencers and content creators,
- COVERAGE: Securing strong visibility and media coverage with diversity of angles for COTY brands, whilst driving excitement and visibility for new launches,
- LEADING A TEAM of 6 PR experts
- COOPERATION: close cooperation on a daily basis with Brand Managers, Trade Marketing, Sales and Corporate Communication teams,
- TEAMING UP: with global teams and local agencies (eg. PR, media, digital, influencers,
 event, social media - including pitching and managing).

Senior PR and Influencer Manager @COTY

Entering the market: preparing a complete brand design, communication  and marketing strategy (PR, IM, Social Media, digital marketing, direct marketing) and setting up website, social media, influencers and media relations for a new premium maternity wear brand.  

BONJOUR MOMMY - entering the market with a new brand 

- Responsible for brand communications, external communications and internal communications. 
- Leading strategic initiatives to increase editorial brand visibility in media,
- Managing PR activations (eg. strategic cooperation with LOT Polish Airlines),
- Building and nurturing strong professional relationships with key media and outside partners,
- Setting up partnerships to generate more traffic to points of sales and raise ATV (eg. weekly Douglas Beauty Street in-store events),
- Event management (PR launches, new store openings, consumer in-stores events),
- Corporate communication (Support and advise the Country GM on corporate communication topics, preparing interviews, communication with business media)

PR MANAGER @Douglas Parfumeries 

- Ensuring brand visibility in media,
- Managing events (press conferences, brand events, fashion shows make-up backstages),
- Creating press kits, press releases, e-mailings,
- Managing strategic partnerships (eg. cooperation with top fashion designer Maciej Zień).

PR Manager @L'Oreal Paris / Poland

Spotzer Digital logo
SEO Consultant/CopywriterSEO Consultant/Copywriter
SpotzerSpotzer
Aug 2018 - Apr 2019 · 9 mosAug 2018 - Apr 2019 · 9 mos
Amsterdam, Paesi BassiAmsterdam, Paesi Bassi
• Balanced creative, well-written content, headlines, page titles, etc., with search engine,
optimised (SEO) text to ensure the effectiveness of online marketing strategies 
• Incorporated SEO keywords and tags into copy for websites 
• Drafting engaging content to achieve clients goal 
• Evaluate and proofread web copy and provide feedback to client managers

SEO Consultant/Copywriter

• Managed client commitments using SalesForce platform, ZendDesk Mail and CCL (Contat
Center Live) Phone calls; communicating with priority clients requiring special consider-
ation as high spending, problematic, escalated, unresponsive and similar 
• Improved client website SEO by producing SEO pages and blog articles, managing
copywriters and designers through SalesForce/Duda platforms and in person 
• Managed account services through SalesForce platform, ZendDesk mail and CCL
(Contact Center Live). Prioritising and phoning more than 50 clients accounts weekly,
from initiation and set-up to facilitation 
• Conducted searches such as evaluating competitor websites to incorporate best practice
and create marketing strategies to ensure optimal results. 
• Developed title tag, descriptions of meta tags and highlighted and added relevant links • Supported and lead junior client managers in order to manage critical situations

Senior Client Manager - SEO Specialist

Social Media Manager/Project Manager

A tiny Portuguese digital AD agency vs. the world of viral videos. It happened in 2010. We went to the stratosphere and were featured in hundreds of articles, videos and even on Conan O'Brian. Have a look, it's Vintage Internet Gold and I was one of the creatives behind it. https://www.youtube.com/watch?v=GkHNNPM7pJA&ab_channel=excentricGrey

The Digital Story of the Nativity

Intern in one of the divisions of the department of innovation and strategic sectors of the City Council of Lisboa, FabLab Lisboa.
Job Role: Marketing and communication.
- Management of social networks.
- Development of graphic arts.
- Event organization.

Marketing Intern at FabLab Lisboa (CML)

Head Of Marketing

Setting up the B2B network and partnerships for an online vegan supermarket that was only operating B2C. Developing the strategy from the beginning and also responsible for improving processes.

Business Developer B2B

Example of design in the niche hobbies/aquarium with application on several product categories on Amazon US marketplace - https://www.amazon.com/dp/B07HFRVJZ3

Small Business Owner

I have worked with a successful UK digital agency for maybe years as a social media manager and content creator.

Social Media Marketing 

Advertising sustainable alternative to standard toilet paper to eco-conscious niche including copy, SEO, photography, hosting. 

Copywriting and hosting for sustainable toilet paper company

- Responsible for leading the site strategy and building product roadmap
- Managed all aspects of the e-commerce division and oversaw day to day operations
- Generated unique digital content for the e-commerce site, email marketing, social outlets, product description pages and any additional promos
- Monitor/tracked digital marketing campaign initiatives and performance (KPIs) on an ongoing basis

Founder / Sales & Digital Marketing | FZC

- Worked with 3rd-party media and associations on integrated regional digital and media campaigns
- Managed the process of building integrated global demand generation campaigns that cover all lead funnel stages from lead acquisition to late stage lead nurture to drive leads to opportunity
- Analyzed the results of campaigns and provided input into optimization of the customer journey across all marketing touchpoints

Marketing Campaign Specialist EMEA | Talkdesk

B2B FB Ads & LinkedIn Ads for a client (telecommunication) with annual sales in the 2-digit billion range

Campaign Manager - Freelancer

Search Engine Omptimization for a client (personality development & stationery) with 7-digit annual turnover

SEO Manager - Freelancer

Strategy and implementation for an online congress with 6000 participants
- Determination of the target group
- Advice on targeting and weighting of online marketing
- Training on target groups, re-targeting and pixel in the business manager
- Development of a strategy for organic growth

Consultant / Mentor - Freelancer

6 years of experience at VeraContent, a multilingual content marketing agency. Led many different content marketing projects for clients across Europe and beyond, and created content strategies for social media accounts.

Senior Content Creator + Community Manager

end to end campaigns in the UK, US, Germany, Spain

Instagram Influencer marketing

I worked with international humanitarian relief and development organisation GOAL on their flagship fundraising event GOAL Mile.
We ran a number of paid social media ad campaigns across Facebook and Instagram aimed at encouraging people all across Ireland to both organise and take part in their local GOAL Mile event, raising funds for people in need. Our campaigns reached an audience of over 700,000 people across the country and helped GOAL achieve one of their most successful fundraising events to date.

GOAL - Social Media Ads

I'm a professional Graphic Designer and WP Developer, based in Brazil.
If you are looking for an exclusive website for your company with a complete built layout, completely personalized and responsive (adapting to all screens). I can help you.

Graphic Designer | Wordpress Developer

After a little over a year of managing over 200 Google Ads accounts on a quarterly basis and working as a marketing manager for startups, I'm finally making my expertise and skills available to businesses !

Freelance Digital Marketing  

I created an online strategy for an entrepeneur in Spain who sells insurances to optimize sales via Search Engine Marketing; in this case primarily Google Ads. The goal is - and must be - always focussed on results. Which means extra leads or sales for the client. 
I work together with a clienty like this:

1 - Clarified via in dept interviews the primarily goals for my client
2 - I used this knowledge to set up properly a Google Ads account ( with analytics and tagmanager), market reaearch, keyword research etc.
3 - I started campaigns to boost leads/sales
4 - along the way I  focussed on the whole online sales funnel. Because I am an Online Business coach who uses Google ads as an instrument to improve the whole sales funnel.
5 - my fee is a set up fee and after that only retribution for results. Which means a compensation per result (per lead or sale) to keep costs low for client.
6 - my primarily focus is to optimise Google Ads for better results. Which means sales and leads (low conversion costs) and not only focus on clicks and high CTR's. 
7 - collaborate with me is collaborate on trust. If we trust we sell more ;)

Interested or curious feel free to reach out! I am happy to boost your sales too.




Google Ads Business Performance Coach

>  Digital marketing – implementing the social media strategy - management of social media channels, newsletters, groups
>  Website administration
> Supported in the rebranding process

Social Media Manager for Achieve Global

InvataSa was a marketplace of live, practical workshops, focused on hobbies. 

I was responsible for stakeholder management, marketing strategy, event management, hosting live workshops, and supporting the trainers all the way from creating the course to promoting and delivering it.

In regards to marketing, the project went from 0 to over 1200 followers, organically, in a few months, with 0  marketing budget, but with powerful engagement strategies, including participant feedback, photos on the event, smart communication prior and after workshops, tags.


Program & Marketing Manager @InvataSa

> Designed and implemented the social media strategy across 3 channels, maintaining a strong presence online
> Virtual design for all the visual materials that have been used on social media, in newsletters, and during live events 

Marketing Specialist @Legal Education Research Network

One of my clients is in the stemware industry and I provide full social media management services - including posts, copywriting designs if needed, reports, and business development research.

I attach an example of an initial posting plan.

Successfully launched a much loved jazz, funk and soul festival in South London.

Responsible for curating all comms, copywriting, creative direction and social media strategy.

Adrian Goeldner

Socials