Confirm base plan before we invest a bunch of time and effort into the wrong thing
Building out the topical map
About the Service
The sites that win in 2023 and beyond are running a strategy rooted in topical authority.
The difference is night and day.
Sites focusing on topical authority are growing and maintaining rankings.
Sites without topical authority are seeing dramatic declines in traffic.
So how can your site adopt a new SEO strategy focused on building topical authority?
It starts with a topical map.
A topical map is your battle plan to rank for a core topic.
It outlines the key content you need to create. The subtopics and related content that branch from the main topic.
A topical map shows you the contextual connections that your website needs to cover. To help Google and other search engines to treat your website as an authority in its space.
My topical maps provide the contextual category and vector. As well as the title tags, meta descriptions, image titles, alt text, and publish dates.
It's like keyword research and a content calendar combined into one.
Many SEOs are not creating topical maps correctly. They are simply creating spreadsheets of clustered keyword research and calling it a topical map.
You need a topical map built by someone with a solid understanding of semantic SEO.
That's where I come in.
I've built a custom AI solution that helps ideate the topical map.
Plus I've got the whole thing down to a 26 step process.
I'll create a kick-ass topical map for your website to help you rank a core topic.
With the help of my topical map, you'll have a detailed and actionable roadmap to SEO success.
You'll also have the structure to expand your topical map and cover new core topics in the future.
Use your topical map to create relevant content. Build contextual connections and relevance, increase your topical coverage, and build topical authority.
𝐇𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬:
We'll start by ideating your topical map by planning the core sections. This includes:
✅ Source Context: Understanding the purpose behind the chosen topic and the brand’s relevance in search results.
✅ Central Entity: Identifying your website's primary subject, including general and segment-specific topics.
✅ Central Search Intent: The relationship between the main topic (central entity) and the reasons for creating content (source context).
✅ Core Section of the Topical Map: Pinpointing where the most significant SEO activities and monetization efforts occur on your site.
✅ Outer Section of Topical Map: Recognizing areas of your website that contribute historical data, aiding in search engine trust.
We take these ideas as a starting point and pick a single root topic. This is an overarching topic category you want to rank for.
The root topic is then expanded into seeds and nodes. AKA clusters and subclusters. Whatever you want to call them.
We then identify the core questions people are asking about the root topic. This forms the contextual vector and target query.
We sort, organize, and clean up the topical map into a deduplicated list of must-cover topics that don't stray from your central search intent.
Then we fill in all the contextual Vectors, contextual headings (title tags), contextual structure (URL), contextual connection (meta description), the target query (query terms), the volume of that query, the image URL and alt text, and publication date.
𝐖𝐡𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐉𝐨𝐧𝐚𝐭𝐡𝐚𝐧:
✅ I'm an SEO specialist with more than a decade of experience.
✅ I've spent most of my career being the SEO guy at an agency. Working with industry-leading brands.
✅ I've got a track record of SEO success. Check my portfolio tab!.
✅ I've spent a lot of time honing my topical map proces. And I'm happy to offer it here only on Vetted.com.
So what are you waiting for? Get yourself a topical map today!
One topical map spreadsheet complete with three tabs (Ideation, Content types, and Root Topical Map)
Advanced topical map thoroughly covering all seeds and nodes for complete topical coverage. Typically 200+ topics
one time fee
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