1. Discovery & goal setting. I dig deep into your business goals. I’ll find out what you want to achieve with my services. 2. Customer & competitor research. Using online research and user testing, I’ll lay the groundwork for customer research. 3. Writing amazing copy Based on research and data gathered in step 2. I’ll write your eBook, whitepaper copy/content etc. that resonates with your target customers so it’s a no-brainer for them to take action.