250+
Websites Managed
35+
Vetted SEO Experts
30+
Industries Served
100+ Years
Combined Experience

Our Proven Local SEO Audit & Analysis Workflow

Learn how our systematic approach moves from understanding your business to delivering a clear, prioritized report of conversion-focused keywords.

ORDER INTAKE & DETAILS SUBMISSION

Submit your website, Google Business Profile, and target keyword information to initiate the audit process.
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INITIAL STRATEGIC REVIEW

Our in-house SEO Strategist reviews your submission, and collaborate with the SEO partner to identifies top competitors, and maps out the analysis strategy.

COMPREHENSIVE ANALYSIS

We conduct the deep-dive analysis, examining links, entity signals, on-page elements (Website & GBP), and off-page factors for your assets versus competitors.
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FINDINGS SYNTHESIS

We compile all findings into actionable reports, develop specific recommendations.

DELIVERY & SUPPORT

You receive the comprehensive report, itemized issue list, with support available for your questions.
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The Vettted Advantage in Local SEO Audit

See why choosing Vettted for link analysis means reliable data, expert oversight, and actionable intelligence backed by our quality guarantee.

Expert-Led Local Analysis

our audit isn't just data; it's insight from a rigorously vetted Local SEO expert (representing the <5% accepted on Vettted), ensuring a deep understanding of local ranking nuances, entity factors, and competitive landscapes.

Quality-Assured Action Plan

Benefit from strict Standard Operating Procedures (SOPs) and an internal strategist review on every deliverable. This guarantees your comprehensive report, itemized issues, and actionable steps.

Data-Driven Competitive Edge

Receive a detailed competitive link analysis comparing your site and GBP against the top 5 competitors for your keywords, revealing the precise number/type of links and anchor text ratios needed to outrank them.

Clear Video Walkthrough

Understand complex findings easily with a thorough screencast video (up to 60 mins) where the expert personally explains the report, identified issues (on-page, off-page, entity), and provides clear recommendations to resolve them and strengthen your brand.

Reliable & Timely Delivery

Count on receiving your complete audit by the promised deadline. Vettted's proactive monitoring ensures you get the insights you need without delay to start improving your local presence.

Direct Access to SEO Strategists

If questions arise from your audit report, you can connect directly with dedicated SEO Strategists (not generic support reps) who understand the service and can provide specific clarifications.

Don't Just Take Our Word For It...

  • Great audit and worth every penny and then some. They did a great job helping to give insights into a site that I was a little stuck on. The video audit was invaluable. Highly recommend!

    Gabriel B.

    Purchased Local SEO Audit 
  • Well, I purchase tens of thousand of dollars in courses every year and have learned more from Vettted's Local SEO Audit & Entity Analysis with Video than 99% of any course! Not only did I get a great audit report, but also what was good and bad and full explanation on why and links to training and resource to fix, improve on each action item. To top it off, a 47 minute walkthrough of everything! This is the best investment I have made as an agency owner and looking to do lots of work with Bradley in the future!

    Robert K.

    Purchased Link Analysis 
  • Awesome job! Great feedback. Will implement and thank you!

    David V.

    Purchased Local SEO Audit

What specific areas and metrics are analyzed in this Local SEO Audit?

This audit performs a deep dive into multiple critical areas to provide a comprehensive understanding of your local SEO standing and what's needed to improve. The analysis includes:

1. Competitive Link Analysis (Data presented in Excel with graphs): This analysis provides insights to determine:

  • The target number of links needed.
  • The ideal anchor text ratio to aim for.
  • The most relevant topical categories for links (using Majestic's Topical Trust Flow).

2. Itemized Issue Review: We review the following items across your digital presence and your competitors, preparing a list of specific issues found:

  • ENTITY ANALYSIS:

    1. Brand Search results and visibility.
    2. Supporting assets visibility in Brand Search.
    3. Overall discoverability of supporting assets.
    4. Domain Search results.
    5. Indexation status via site: Domain Search.

  • ON-PAGE ANALYSIS (WEBSITE): 6. SEO Titles (checking against recommended formats like Product/Service - City, ST - Brand). 7. Schema markup: Is the appropriate type used? 8. Schema markup: Is it implemented on the correct page? 9. Schema markup: Is an @id page reference used correctly?

  • ON-PAGE ANALYSIS (GBP - Google Business Profile): 10. URL linked from GBP (Homepage vs. Location Page). 11. Selected GBP Categories' relevance and completeness. 12. Status and strategy regarding GBP Reviews. 13. Consistency and quality of GBP Citations. 14. Overall level of GBP Optimization. 15. Usage and effectiveness of GBP Posts.

  • OFF-PAGE ANALYSIS (BACKLINKS): 16. Current Backlink Anchor Text Ratio analysis. 17. Relevance analysis of existing Backlinks (Topical Trust Flow). 18. Assessment of Backlink Quantity compared to competitors. 19. Review of Backlink Distribution patterns.

This detailed checklist ensures a thorough evaluation, forming the basis for actionable recommendations.

What information must I provide to start the audit?

Please provide your target website URL, your Google Business Profile link/details, and up to three main keywords/search queries you're targeting. Naming known competitors is helpful but optional.

Who performs this Local SEO audit?

Your audit is conducted by a top-tier Local SEO expert (like Bradley Benner) who has passed Vettted's rigorous vetting process (<5% acceptance rate), ensuring specialized knowledge. Plus, our internal strategists review deliverables for quality assurance.

What if I need clarification on the report or video?

The video aims for clarity, but if you have questions, you get direct access to Vettted's dedicated SEO Strategists (not generic support) who can discuss your specific audit results and recommendations.

Is this audit focused only on backlinks and links?

No, it's a holistic local audit. Beyond links, it covers your brand's Entity strength (search visibility, asset discovery), detailed On-Page factors for both your website (titles, schema) and GBP (categories, optimization, posts etc.), and overall Off-Page presence.

Is this audit suitable for agencies to offer to their clients?

Definitely. This service is white-label ready, allowing agencies to seamlessly offer this in-depth audit under their own brand, backed by Vettted's quality standards and reliability. Recurring orders may qualify for discounts.

Will I get exact steps to improve my rankings?

Yes, the audit provides an actionable roadmap. You'll receive specific recommendations outlining how to fix identified issues and strategic advice on strengthening your local authority to help you outrank competitors.

Any Questions?

Fill out the form and our team will get back to you shortly.
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