January 16, 2023

Miro SEO Case Study

Miro's SEO Strategy

Miro is a company that offers a collaborative whiteboard platform, allowing users to create simple dashboards and share them with their team. The company has been around for a while and has an annual revenue of over $100 million. However, what's interesting about Miro is their approach to SEO.

A quick look at their domain on a tool like Vettted shows that they have a consistent growth in organic keyword rankings. Their top keywords include "online whiteboard" and "mind map". These terms are prominently featured on their website, with dedicated pages for each keyword.

Miro's Organic Keyword Rankings

These pages are designed with a user-friendly approach, welcoming visitors with a call-to-action to start using the platform without the need to sign up. This strategy is smart in terms of user experience and it has proven to be successful for Miro in terms of SEO. The company understands that providing a seamless experience for visitors can lead to more engagement and ultimately better search engine rankings.

The /template Pages

Additionally, Miro also has a lot of useful templates available on their website, which are also targeted to specific keywords.

These templates can be used for different purposes, such as project management, brainstorming and more, they are a great way to attract a specific audience.

Miro's /template pages

Miro's SEO strategy is well-rounded, they are not only targeting keywords but also providing valuable content to their visitors. The company's approach to SEO is not just about ranking for specific keywords but about providing a great user experience and valuable resources for their visitors. By doing so, they have been able to establish themselves as a leading platform in their industry. In addition, by keeping an eye on their analytics and monitoring their performance, they can continue to make adjustments and improvements to their strategy to stay ahead of the competition.

Miro's Templages Library

Ranking "Long-tail" Keywords

Another interesting aspect of Miro's SEO strategy is their use of long-tail keywords. They understand that while targeting broad keywords can bring in a lot of traffic, it's often more effective to target specific phrases that are more likely to convert into customers. This is why they have a lot of pages targeting specific use cases and industries, such as "online whiteboard for remote teams" or "mind map for marketing planning".

By targeting these long-tail keywords, they are able to attract more targeted and engaged visitors, which can lead to better conversion rates and ultimately more revenue.

On-page SEO Optimizations

In addition to their on-page optimization, Miro also puts a lot of effort into their off-page SEO. They have a strong link building strategy, which includes a mix of guest blogging, influencer marketing and partnerships. By building high-quality backlinks from reputable sources, they are able to boost their search engine rankings and increase their visibility on the web.

Long-term Focused SEO Strategy

Miro's approach to SEO is not just about short-term gains, but about building a sustainable long-term strategy. They understand that SEO is a continuous process and that they need to stay ahead of the curve by constantly monitoring their performance and making adjustments as needed. They also make use of tools like Google Analytics and Search Console to track their progress and identify opportunities for improvement. By constantly testing and experimenting with different tactics, they are able to adapt and evolve their strategy in order to maintain their search engine rankings and attract more visitors to their website.

In conclusion, Miro's approach to SEO is a great example of how a company can be successful by focusing on user experience, providing valuable resources and building a sustainable long-term strategy. They understand the importance of on-page optimization, long-tail keywords and off-page optimization, and they make use of tools and techniques to constantly monitor and improve their performance. By following a similar approach, other companies can also achieve similar results and establish themselves as a leading player in their industry.

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