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50+ Years
Combined Experience
~40%+
Lift in Organic Revenue
95%+
Client Retention Rate
30+
Happy Client

Our Proven SEO Management Workflow

We follow a clear, deliberate process to drive organic success. Below outlines the 5 core steps of our workflow, detailing how we move from strategy to tangible results.

DEEP DIVE & COMPETITIVE ANALYSIS

We start by understanding your Ideal Customer Profile (ICP), analyzing your current site performance, auditing technical foundations, and dissecting top SaaS competitors' strategies to identify key opportunities and threats in your niche.
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STRATEGIC ROADMAP & GOAL SETTING

Collaboratively, we define clear goals (MQLs, Demos, Trials) and build a tailored roadmap. This includes keyword strategy (targeting informational, comparison, and bottom-of-funnel terms), a content plan (feature pages, blogs, guides), technical SEO priorities, and a high-authority link building strategy.

CONTENT PRODUCTION & LINKS

Each month, our team prepares ready-to-implement, optimized content designed to attract and convert your ICP (delivered via shared docs). Concurrently, we execute targeted link building campaigns focused on acquiring high-authority, relevant backlinks within the tech and business landscape.

Note on Tools/Templates: We may identify opportunities for lead-gen tools/templates. If so, we collaborate: Vettted handles the landing page content & SEO strategy, while your team builds the tool/template. These are proven MQL generators.
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MONITORING & FUNNEL ANALYSIS

We continuously track rankings for high-intent keywords, organic traffic to key conversion pages (pricing, features, demo), and conversion rates for goals like demo requests and trial sign-ups, analyzing how organic traffic moves through your funnel.

KPI REPORTING &  REFINEMENT

Receive concise weekly updates and detailed monthly performance reports focused on SaaS metrics (MQLs, demo/trial volume, keyword visibility). We use this data and ongoing analysis to collaboratively refine the strategy for maximum impact on your growth trajectory.
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The Vettted Advantage in eCommerce SEO

Drive more sales, not just clicks. Discover how Vettted's unique blend of operator experience, revenue-focused strategy, and execution by industry-leading SEO partners gives your eCommerce brand a competitive edge online.

Qualified Lead Focus

We build SEO strategies to drive high-quality MQLs, demo requests, and trial sign-ups that feed your sales pipeline.

Proven Operator Strategy

Get insights from experts experienced in scaling digital products and SaaS businesses, focusing on sustainable growth levers like LTV:CAC.

Dedicated SaaS Expertise

Our focused approach ensures a deep understanding of your niche, ICP, and the specific SEO strategies that work best for SaaS models.

Radical Transparency

Stay informed with weekly updates and clear monthly reports tracking SaaS-specific KPIs crucial for your growth monitoring.

Elite Execution Network

Leverage our rigorously vetted network (<5% acceptance) for expert content preparation and high-authority link building relevant to the SaaS industry.

Technical & Content Mastery

Benefit from deep expertise in SaaS site architecture, technical SEO requirements, and creating high-value content that attracts, educates, and converts target users.

Don't Just Take Our Word For It...

  • As a niche SaaS founder, getting visibility against larger players was tough. Vettted helped us identify and rank for high-intent keywords specific to our vertical that we weren't capturing before. The result has been a steady growth in free trial sign-ups and better brand recognition within our industry. Their operator perspective really aligns with our focus on sustainable growth.

    David L.

    Founder, SaaS for Non-Profits
  • Before Vettted, our organic channel was underperforming, and we relied heavily on paid ads. Their team developed a smart SEO strategy focused on attracting our ideal customer profile. We've seen a consistent increase in qualified demo requests coming directly from search, significantly improving our MQL pipeline quality. Their understanding of the SaaS sales cycle is evident.

    Emily C.

    Marketing Head, B2B Project Management SaaS

How is SaaS SEO different from other types of SEO?

SaaS SEO focuses on attracting qualified users throughout often longer buying cycles. Success isn't just traffic, but generating high-intent leads (like demo requests or trial sign-ups). 

Strategies involve targeting specific user pain points with in-depth content (blogs, guides, feature/comparison pages, templates), optimizing conversion paths, and building authority within your specific tech or business vertical.

What kind of content is typically involved in your SaaS SEO plan?

We focus on preparing ready-to-implement content crucial for SaaS growth. This includes optimizing core conversion pages (product pages, features pages), plus creating new high-value blog posts, in-depth guides, templates, or comparison articles designed to attract and convert your Ideal Customer Profile.

What results should we expect and how quickly for our SaaS?

We target measurable growth in SaaS KPIs: qualified organic traffic, demo requests, free trial sign-ups, organic MQLs, and improved rankings for high-intent keywords. 

While initial traction often appears within 3-6 months, achieving substantial, consistent impact on lead volume and MRR typically requires 6-12+ months of sustained effort.

Who handles content creation/optimization and implementation?

Our team and vetted partners prepare the fully optimized content specifications and write new content, delivering it ready-to-go via shared documents. Your team then typically implements these prepared updates on your website. We handle the link building execution directly.

 What's your approach to link building for SaaS?

Our link building strategy focuses on securing high-quality backlinks primarily from other reputable SaaS companies and established online businesses with clear operational models.

Is there a minimum commitment period?

We build partnerships through results, not restrictive contracts. However, because impactful SEO takes time, we recommend an initial 3-month commitment to allow our strategies to gain momentum and clearly show positive results for your SaaS growth.

Have more questions or ready to discuss your specific needs?

We're happy to help! Please click here to contact our team directly or schedule a brief consultation.

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