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Our Product Description Writing Workflow

We meticulously manage each stage of crafting your product copy, ensuring clarity, brand alignment, and conversion focus from intake to final delivery.

PRODUCT & BRAND INTAKE

You provide essential information through our intake process, including specific product details, target audience insights, unique selling points, brand voice guidelines, and any relevant competitor examples.
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COPY STRATEGY & BRIEFING

Our team reviews your submitted brief and product information, identifying the core benefits, key conversion triggers, and strategic angle before briefing the assigned expert e-commerce copywriter.

COPY DRAFTING

Your writer crafts the compelling first draft, focusing on transforming features into benefits, capturing your unique brand voice, using persuasive language, and structuring the content for readability and SEO.
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QUALITY & CONVERSION REVIEW

The drafted product description undergoes a meticulous review. We check for persuasive impact, clarity, brand consistency, grammatical accuracy, SEO considerations, and overall effectiveness in driving customer action.

REVISION & FINAL DELIVERY

We incorporate your feedback during the included revision rounds. After a final polish, your conversion-focused product descriptions are delivered promptly, ready to upload to your store.
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The Vettted Advantage in Description Writing

Go beyond basic product listings. The Vettted Advantage means leveraging pre-screened, expert e-commerce copywriters for conversion-focused, brand-aligned product descriptions designed to drive sales.

Access Vetted Ecom Copywriters

Connect directly with writers rigorously screened for native-English proficiency and, crucially, their proven skill in crafting engaging, persuasive product descriptions that convert for e-commerce brands.

Conversion-Focused Formatting

Receive product descriptions structured for maximum readability and persuasive impact online. We utilize formatting techniques (like bullet points, short paragraphs, clear benefits) designed to guide customers towards the 'Add to Cart' button.

Authentic Human Copywriting

Get 100% human-written product descriptions from our vetted team. Ensure a natural brand voice, clear communication of benefits over features, and trustworthy copy that connects with your target customer (no generic AI fluff).

Unmatched Reliability

Depend on our vetted writers and established processes for consistent quality, brand voice alignment, accuracy, and crucial on-time delivery – essential for launching new products and scaling your e-commerce operations smoothly.

Save Management Time

Eliminate the significant time, cost, and uncertainty involved in finding, vetting, and managing skilled freelance e-commerce copywriters yourself. Access proven, specialized talent efficiently through Vettted.

Agency-Ready & White-Labeled

Effortlessly resell our high-quality, vetted product description writing service directly to your own e-commerce clients under your agency's brand. Plus, agencies receive an additional 10% discount on recurring payments.

Don't Just Take Our Word For It...

  • The difference was night and day. Our old descriptions were basic; the rewritten ones are persuasive and professional. Highly recommend their service!

    Mike T.

    Purchased Product Descriptions
  • Launching a new product line with dozens of SKUs was daunting. They handled all the product descriptions efficiently and consistently. The process was smooth, communication was excellent, and the quality was top-notch across the board.

    David R.

    Purchased Product Descriptions

What makes your product descriptions effective?

Our descriptions are crafted by experienced e-commerce copywriters focusing on conversion. We highlight product benefits (not just features), use persuasive language tailored to your target audience, incorporate SEO considerations, and ensure clarity to help turn browsers into buyers.

Who writes the product descriptions? Do they understand e-commerce?

Who writes the product descriptions? Do they understand e-commerce?

Your descriptions are written by vetted, native-English speaking copywriters selected for their specific experience and skill in e-commerce and conversion-focused writing. They understand how to craft copy that sells products online.

What information do I need to provide for you to write effectively?

Through our intake process, you'll provide details about the product (features, specs), your target audience, your brand voice/tone guidelines, key benefits or unique selling points to emphasize, and optionally, any specific keywords or competitor examples. The more detail, the better!

Are the descriptions optimized for search engines (SEO)?

Yes, SEO considerations are applied. While the primary focus is conversion, our writers incorporate relevant keywords naturally and structure the content effectively to improve your product pages' visibility in search results.

Can you match my existing brand voice and tone?

Yes, absolutely. Capturing your unique brand voice is a key part of our service. You can provide brand guidelines or examples during the intake process, and our writers will tailor the copy accordingly.

Are these descriptions suitable for platforms like Amazon, Shopify, etc.?

Yes, our writers are experienced in crafting effective product descriptions suitable for various major e-commerce platforms, including Shopify, Amazon, WooCommerce, Magento, and others, understanding their different formatting nuances and best practices.

Are revisions included if I need changes?

Yes, absolutely! We offer unlimited revisions to ensure the press release article meets your expectations and requirements.

Do you offer refunds?

Yes, you can request a full refund within 24 hours of ordering if you change your mind. However, refunds are not issued once our team has started working on your order.

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