- What is SEO?
- What is Paid Media?
- What is Social Media Marketing?
- What is Email Marketing?
- Why should you hire a freelance expert?
Welcome to entrepreneurship.
This amazing ride is just about to start.
Finding that one thing that helps your community, and gets you paid for, is an amazing feat.
But now, here’s where the second part of the puzzle starts: how do you market it?
Do you need a website?
Or a social media profile? Or profiles?
How do you find time to manage sales, traffic, and curated content on your social media?
Among so many marketing techniques, platforms and acronyms it’s so easy to get lost.
Unfortunately, there’s no GPS on the marketing lingo.
But there’s a beacon.
Finding an online marketing freelancer will help you navigate through your marketing path.
To help you on your quest, here at Vettted, we’ve done a list of the marketing freelancing services that you need, what to expect from them, and when is the best time to use them
What is SEO?
This is one of the most important areas of Digital Marketing.
Because search engine users are actively looking for an answer.
Either to a question or to a need, these users are more likely to take action on your website if it gives them an answer.
Have in mind that 93% of online experiences begin with a search engine.
SEO stands for Search Engine Optimization.
Standing out on search engine results pages (SERP) is a key factor to help you get free and highly qualified traffic to your website.
Google has more that 90% market share, when it comes to search engines, followed by Bing and Yahoo, respectively.
But, despite being free traffic, it doesn’t mean it is not effortless.
According to Backlinko, there are more than 200 ranking factors on Google.
Because of this, SEO is a long game, not a sprint.
When to hire an SEO freelancer?
Well, now is the best time.
Better than “play with the cards you were dealt with”, is to choose the game itself.
Some people might think that the best time to hire an SEO freelancer is when you already have a live website.
And this couldn’t be more wrong.
Even embryonic decisions, such as how the website is structured, might affect its performance on search engine results pages.
An SEO freelancer will help you structure your website’s URL to fit with the best and most up-to-date practices.
What to expect from an SEO expert?
SEO is divided into two major categories:
- On-page SEO
- Off-page SEO
On-page SEO is more related to the technical side of SEO.
It encompasses a programming aspect, in order to create websites that meet the technical requirements of search engines, and a usability aspect, with content creation that allows to rank and respond to the questions that users type in the search engine’s search bar.
Off-page SEO is more connected to finding opportunities to promote your website, across the internet.
Forums, comment sections, and featured articles pointing to your website, on other pages, are some of the platforms where it is crucial to promote your website, in order to rank higher on search engine results pages.
On top of this, it is a highly analytical role.
Due to its complexity, SEO is not a sprint, it’s a long marathon.
You can’t expect results overnight, but the main advantage is that SEO builds over time.
With the right SEO freelancer, you can see gradual results over time.
As your webpage ranks higher, the more likely it is to be positioned higher on search engine results pages.
What is Paid Media?
Unlike SEO, Paid Media generates faster results.
Paid Media, Pay-per-click (PPC) or, simply put, Online Ads, are a way to fast-track your marketing efforts.
As the name suggests, it involves a paid placement of your brand.
Paid media is essential to raise awareness and to grow your brand online.
When to hire a freelancer PPC expert?
Since Paid Media relies on paid placements, make sure you have a budget to invest.
If your budget is too low, you may not see any expressive results.
Of course, this varies depending on your business area and the competition you’re facing.
What to expect from a Paid Media service?
You can use Paid Media, virtually anywhere across the internet.
However, a Paid Media expert will help you find the best compromise between your budget and your target audience.
It’s also a very analytical role.
However, since you can expect results faster than with SEO, you can also make course corrections in a more agile way.
- Which ads are your audience responding better to?
- Should you make more ads similar to those?
- What are the main platforms where to invest?
- Which products/services are converting better?
These are some of the questions that Paid Media will help you get answers.
What is Social Media Marketing?
If search engines are the go-to place when a user needs an answer, Social Media is the hangout zone.
Social Media allows people to connect with each other as well as with brands or services that fit their lifestyles, aspirations, and desires.
Having a well-thought Social Media Marketing plan allows your brand to connect to your audience.
When to hire a Social Media Manager?
Anytime is a good time to hire a Social Media Manager.
The frequency and the strategies used on Social Media will optimize your business’s ability to connect with followers.
Delivering high value content will grant you more followers.
If you are not able to do this on a steady basis, maybe its time to hire Social Media Manager
What to expect from a Social Media Managing service?
You can draw lots of parallels between SEO and Social Media Management
Just like SEO, Social Media Management is a long run that grows over time.
Your Social Media Manager will:
- audit your social media profiles
- create content calendars and content ideas to post
- track your main social media metrics
- and engage with your community
All of this will put in place the best strategy to create a loyal and highly qualified audience.
What is Email Marketing?
Email Marketing is an amazing marketing channel.
You can take the conversation to a deeper level, and tap into the core issues of your leads and customers.
By stimulating new contacts with your brand, especially on a below-the-line platform like email, the possibilities are endless:
- recover abandoned carts
- re-engage with leads and customers
- segment your audience in a more granular and effective way
- and personalize your message to each of the recipients on your email list
The latest stats show that email marketing generates $42 per each $1 invested.
When to hire an Email Marketing expert?
As soon as possible….especially if you have an ecommerce business.
Once you have an email list you wish to monetize, hiring an email marketing manager is the next natural step
What to expect from an Email Marketing service?
First of all, knowing your Email Marketing goal is halfway to success.
With a clear objective, your Email Marketing expert will be able to set up all the assets that you need for your campaign:
- fulfill all technical requirements to minimize bounce rate and maximize deliverability
- mobile-friendly content
- subject lines, to ensure a high open rate
- persuasive copywriting on the email’s body, to get the user to perform an action
Why should you hire a freelance expert?
Hiring a marketing freelancer has many advantages.
However, this option becomes clearer when compared to a marketing agency.
Contrary to the standard processes of an agency, which works with you and your competitors, a marketing freelancer will guarantee your follow-up in a customized way.
It’s like buying a fancy suit:
- either you go to a prêt-a-porter, with standard sizes
- or choose a tailor-made, one that fits you just right
Start the ride of your life.