Are you an ambitious eCommerce entrepreneur aiming for remarkable success in the fiercely competitive online marketplace? Your search for the ultimate solution ends right here! Off-page SEO, an essential component of your comprehensive SEO strategy, holds the key to unlocking your website’s untapped potential, propelling your visibility, and driving a surge of traffic to fuel your sales.
Implementing a well-rounded SEO approach becomes imperative, with a staggering 75% of users rarely venturing beyond the first page of search results. Alongside off-page SEO, on-page SEO and technical SEO play pivotal roles in optimizing your website’s performance and enhancing its visibility. Discover effective strategies and practical tips for on-page SEO, technical SEO, and off-page SEO.
Learn how to fine-tune your website’s content, structure, and technical aspects to boost its search engine rankings and captivate your target audience. Get ready to unleash the full potential of your eCommerce venture by harnessing the power of comprehensive SEO techniques.
What is Off-Page Search Engine Optimization?
Off-page optimization matters for e-commerce businesses looking to increase their online presence and search engine rankings. It is an essential SEO strategy that involves activities outside the website, such as link building, brand building, and social media marketing.
For instance, a clothing e-commerce site could create a blog on the latest fashion trends featuring high-quality images and informative articles, attracting backlinks from fashion influencers and other reputable websites and improving domain authority and search rankings.
Improving the website’s E-A-T (expertise, authoritativeness, and trustworthiness) is also essential for off-page optimization. Collaborating with trusted influencers or industry experts to create guest posts or sponsored content can help achieve this and link back to the website.
Prioritizing natural link acquisition for search engines and optimizing content for semantic search can help e-commerce businesses build credibility, authority, and trustworthiness, bridging the gap between on-page SEO and technical SEO. This leads to better SEO rankings and increased traffic flow.
How To Supercharge Off-Page SEO for Ecommerce Websites
If you want to take your ecommerce website to the next level, incorporating off-page search engine optimization (SEO) can be a game-changer. It can drive organic traffic and increase sales. Start by conducting keyword research and optimizing product and category pages for relevant keywords. This can significantly boost your visibility in search engine results pages (SERPs) and generate more leads. Studies have shown that 37.5% of all traffic to ecommerce sites comes from search engines.
But how can you maximize your ecommerce website’s visibility and attract more customers?
The answer lies in quality content that ranks for more keywords and improves your SERP rankings. Consistent publishing and increasing links, traffic, and social media shares are vital to give your product pages a better chance of ranking higher in searches. Remember to include more than just text, images, or videos on your product pages.
Ecommerce SEO differs from traditional off-page SEO as it focuses on ranking for valuable keywords to build links that bring in leads and sales, rather than just visits alone. Remember, the 80/20 principle applies here: 80% of sales come from 20% of products, with 25% not generating any sales over the last year.
If you want to keep your customers engaged and ensure they don’t go elsewhere looking for answers? You must build trust, offer valuable information, improve your website’s visibility, and incorporate these tips, tricks, and hacks.
Ecommerce SEO Link Building Strategies
Use External and internal linking to boost your website’s visibility and improve user experience. Link building is a crucial component of SEO for ecommerce websites, like the foundation of a house. Increasing visibility and driving traffic to your ecommerce site is essential. But, to ensure you’re doing it right, there are certainly best link-building practices.
Internal Linking:
Tip: Use descriptive anchor text that accurately reflects the content on the linked page. This helps search engines, and users understand the context and relevance of the link.
Trick: Utilize a hierarchical structure for your website’s content, with category pages linking to subcategory pages and subcategory pages linking to individual product pages. This can improve user experience and guide users to important pages on your website.
Hack: Use a site audit tool to identify broken anchor links on your website and fix them promptly. Broken links can negatively impact user experience and harm your website’s SEO performance by leading people to dead pages.
External Linking:
Tip: When linking to external websites, choose reputable and trustworthy sources relevant to your content. This can improve your website’s credibility and authority.
Trick: Utilize guest posting and link exchanges with other websites in your niche to build relationships and improve your backlink profile. This can increase your website’s domain authority and visibility in search results.
Hack: Use a backlink analysis tool to identify high-quality backlink opportunities and reach out to the website owners to request a link. This can improve your website’s SEO performance and attract more qualified leads.
Incorporating these tips, tricks, and hacks into your internal and external linking efforts can help you improve your website’s user experience, credibility, and authority, attract more targeted traffic, and improve your SEO performance.
Content Marketing, Guest Blogging, and Directory submissions:
Content marketing involves creating content relevant to your audience, including website links. Guest blogging means offering blog owners ideas for potential posts which can be used as backlinks for an ecommerce site. Directory submissions involve submitting your website to directories which can help boost visibility and improve rankings.
Quality is critical when optimizing product or category pages! You should align your content with the top ten competitors in the SERP and with the right targeted NLP keywords included and relevant information about the page topic. Additionally, consider the page structure, visuals, and layout when optimizing these ecommerce product pages too!
Remember, internal links play a significant role in improving ecommerce SEO, as well – linking related products or info-rich blog articles from the homepage can increase the authority of linked pages, helping them rank higher in search results.
Tip: Use long-tail keywords to target keyword rank for specific search queries and attract more qualified leads.
Trick: Utilize schema markup to enhance your website’s appearance in SERPs and increase click-through rates.
Hack: Build relationships with other websites in your niche through guest posting and link exchanges to improve your website’s domain authority.
Keyword Research
The essential aspect of any off-page SEO techniques for ecommerce On-page or Off- Page SEO is to start by using the language site visitors search for and, most importantly, search engines understand. This is the quickest way to increase organic traffic and increase sales. Keyword research can be a powerful tool.
Incorporating these tips, tricks, and hacks into your keyword research efforts can help you identify valuable long tail and primary keywords, optimize your content for relevant algorithms, and ultimately drive more sales.
Tip: Use tools such as Google Keyword Planner to identify keyword ideas, including long-tail keywords and primary keywords, for your content. Focus on long-tail keywords specific to your product or service, as these tend to have lower competition and higher conversion rates.
Trick: Utilize semantic keywords and natural language processing to optimize your content for Google’s Hummingbird algorithm. This algorithm focuses on understanding the context and intent behind a user’s search query, so using semantic keywords and natural language can help improve your website’s visibility in search results.
Hack: Utilize Google’s BERT algorithm to improve your content’s relevance and accuracy. This algorithm uses natural language processing to understand the meaning behind a user’s search query. Optimizing your content for BERT can help improve your website’s visibility in search results and attract more qualified leads.
To optimize your website’s content for Google’s BERT algorithm, use natural language that accurately reflects the intent behind a user’s search query. BERT considers the context of a user’s search query, so creating high-quality content that provides valuable information about your products is essential.
For example, instead of using generic terms and high search volume and competitive terms like “dog food” or “organic pet food,” try using more specific terms like “grain-free dog food” or “vegan dog food.” This can help your website’s content rank higher in search results for users looking for specific types of dog food.
Resource Page Link Building
Resource page link-building is a strategy specifically designed for ecommerce websites, like a key to unlock the door of success. It involves creating a page focused on targeted keywords and providing resources related to your website’s topics – think articles, links, and other relevant content. Then, other e-commerce websites may link back to you by offering these resources, boosting visibility and search engine rankings.
For this ecommerce SEO strategy, consider what topics you’ll focus on – products or services you’re selling plus any industry-related issues. Researching other sites in your niche can help identify what resources they provide so you know what should go on yours.
Tip: Identify relevant resource pages in your niche and reach out to the website owners to request a link. Look for websites with high domain authority and traffic, as these links can significantly impact your website’s SEO performance.
Trick: Create high-quality content, such as blog posts or infographics, relevant to your niche and can be used as a resource for other websites. This can increase your chances of getting your content featured on resource pages and attract more qualified leads to your website.
Hack: Utilize broken link building to identify dead links on resource pages and offer your content as a replacement. This can improve your website’s visibility in search results and attract more qualified leads to your online store.
Once the page has been created and populated with all those helpful resources, remember keywords and phrases related to the topic – these will ensure search engines index it properly. And make sure there’s a link back to a web page from the category page on your site, too; this will increase its visibility even more.
Finally, promote! Submit it to directories, share it across social media platforms, and reach out directly to websites in your niche – all of which will help attract links pointing your entire site back to you from elsewhere online. This way, you’ll boost visibility and search engine rankings for maximum success.
Influencer Marketing
Partnering with influencers for SEO is like a marriage of convenience – it can benefit both parties. By linking back to the website from their site, visibility increases as influencers often have a large following and high domain authority which can help boost search engine rankings.
Tip: Identify influencers in your niche with a large and engaged audience, and reach out to them to collaborate on a campaign. Look for influencers who are a good fit for your brand and have high credibility with their audience.
Trick: Offer influencers a discount code or exclusive promotion to share with their audience. This can incentivize their followers to purchase on your website and help drive sales.
Hack: Utilize user-generated content (UGC) to amplify your influencer marketing efforts. Encourage influencers and followers to share their experiences with your products on social media using a branded hashtag. This can help increase your brand’s visibility and attract more qualified leads to your online store.
The advantages are plentiful:
- Increased website visibility.
- Higher search engine rankings.
- Increased brand awareness.
- The potential to generate more sales.
But what should you include when partnering with influencers for SEO? First, content relevant to their audience and links to the website – think product descriptions, blog posts, social media posts, or videos. Quality content is key here; ensure it resonates with your chosen influencer’s audience.
Broken Link Building
Broken link building – ever heard of it? It’s a link-building strategy that helps ecommerce businesses’ websites increase visibility and drives more users to their sites. How does it work? Identify broken links on external websites and replace them with links to your website.
Tip: Identify relevant websites in your niche and use a tool like Ahrefs to identify broken links on their website. Contact the website owner and offer your content to replace the broken link.
Trick: Create high-quality content, such as blog posts or infographics, relevant to your niche and can replace the links. This can increase your chances of getting your content featured on other websites and attract more qualified leads to your website.
Hack: Leverage this tactic to transfer link equity from broken pages to your website. This involves redirecting the broken URL to a similar page on your website, allowing you to benefit from the link equity of the original page.
Once you’ve identified a broken link, create content relevant to its topic and include a link to your website. This could be blog posts, social media posts, or videos – anything that fits the bill! Doing this will help boost the visibility of your website and get a better-targeted audience.
Stealing Competitor Links
Stealing competitor links is like a thief in the night, sneaking around to find out where your competitors are getting their links from and then trying to snatch them up for yourself. However, this is a sneaky strategy to boost the visibility of your e-com website.
Tip: Use a tool like Ahrefs to analyze your competitor’s backlink profile and identify high-quality backlinks you can target for your website. Look for websites with high domain authority and traffic, as these links can significantly impact your website’s SEO performance.
Trick: Reach out to websites that link to your competitors and offer your content as a replacement. Look for websites that have recently linked to your competitors or have outdated content that you can update with your content.
Hack: Utilize the “skyscraper technique” to create high-quality content that outperforms your competitors. Identify content that has performed well for your competitors and create a more comprehensive and valuable version of that content. Then, reach out to websites linked to your competitor’s content and offer your improved version as a replacement.
Super Hack: “Link poaching,” a technique that involves searching for webpages linking to your competition and submitting yours in its place. With these strategies at hand, stealing competitor links has always been challenging.
Guest Posting
Guest posting is an off-page SEO technique that can help ecommerce websites gain backlinks and visibility. To create a successful post, it’s essential to ensure the content is high-quality, relevant, and includes target keywords and backlinks. Plus, it should provide value to readers!
Tip: Identify relevant websites in your niche that accept guest posts and reach out to the website owner to pitch your content idea. Look for websites with high domain authority and traffic, as these links can significantly impact your website’s SEO performance.
Trick: Create high-quality content that is relevant and valuable to the website’s audience. Make sure your content is well-written and provides valuable insights or actionable tips that readers can use.
Hack: Utilize the “reverse guest posting” method to attract guest post opportunities to your website. This involves creating high-quality content on your website and contacting other websites to offer that content as a guest post. This can attract more inbound links to your website and improve your website’s domain authority.
Once your blog post is published, you can promote your guest post on social media by sharing it on your accounts or engaging with influencers. You can also comment on related blog posts or forums for extra reach.
Social Media Optimization
Being active on social media and optimizing content for multiple social media platforms is necessary for any ecommerce SEO campaign – but why? Creating accounts on relevant platforms, optimizing them, and sharing content can reach more potential customers and drive traffic to your website.
Creating a Social Media Presence & Sharing Content
Sharing content on social media – but how? To increase the visibility of an ecommerce website and attract potential customers, you can share blog posts, product pages, behind-the-scenes content, and educational videos. Use descriptive titles, tags, and even meta tags and descriptions so search engines understand your content better. Then, make it relevant and valuable for your target audience to ensure it’s engaging and shareable.
Tip: Identify which social media platforms your target audience is most active on and create a social media presence on those platforms. Use targeted hashtags and engage with your audience to increase your reach and visibility.
Trick: Create high-quality, visually appealing, shareable content on your social media channels. This can include product photos, infographics, and short videos that showcase your brand and products.
Hack: Utilize social media advertising to reach a wider audience and drive more qualified leads to your website. Use targeted ads relevant to your audience’s interests and behaviors, and include a clear call to action to encourage them to visit your website.
Engaging with Customers on Social Media
Engaging with customers on social media is essential for building relationships and boosting brand loyalty. Responding to comments, sharing relevant content, and creating polls and surveys can make customers feel valued and connected to the brand – leading to more sales. But have you ever thought about how it could help build influencer relationships? It’s simple: engaging with customers on social media leads to increased visibility for your ecommerce website.
Tip: Monitor your social media accounts regularly and respond to customer inquiries and comments promptly and professionally. This can help build customer trust and loyalty and improve your brand reputation.
Trick: Use social media to solicit feedback and opinions from your customers. This can include polls, surveys, and open-ended questions encouraging customers to share their thoughts and experiences with your brand.
Hack: Utilize user-generated content (UGC) to showcase your products and build brand advocacy. This can include reposting customer photos and videos that feature your products and encouraging customers to share their content using branded hashtags.
Measuring the Impact of Your Off-Page Ecommerce SEO Efforts
When implementing off-page SEO for an ecommerce website, it’s crucial to measure the impact of your efforts to optimize your campaign. First, pay attention to your technical SEO, such as page speed, mobile optimization, indexing, and keyword research, which should be reviewed during an audit. Next, to monitor your page rankings, use Google Search Console and Ahrefs to track search rankings and compare progress against competitors. Finally, monitor metrics such as comments, clicks, and average reading time to gauge content effectiveness. Proper measurement of SEO performance is vital for optimizing and fine-tuning your ecommerce SEO campaign.
Final thoughts…
Off-page ecommerce SEO can work wonders, but utilizing the right strategies to optimize your efforts is essential. With techniques like link building, content marketing, and influencer marketing, ecommerce sites can increase their visibility and attract more organic traffic.
Resource page link building, broken link building, stealing competitor links, and guest posting are all powerful link-building strategies to help increase visibility and share of voice. At the same time, social media optimization can boost brand awareness and drive traffic to your site.
Measuring the impact of your off-page SEO efforts is also crucial, and tools like Google Search Console and Ahrefs can be used to monitor rankings and track progress against competitors. By consistently monitoring your performance and fine-tuning your campaign, you can achieve higher search engine rankings, build brand awareness, and ultimately drive more sales.
While off-page SEO can be time-consuming, the benefits are worth the investment. Using the right strategies and staying consistent can take your ecommerce business to the next level and achieve lasting success.
